Credits

Creative Director: Caio d'aprile

Art Director: Almir Mascarenhas

Copywriter: Victor Amorim

The NBA is back on the Gaules channel and invites everyone to join this exciting season. The campaign highlights the partnership between Gaules and the NBA, emphasizing how the audience can engage and support the sport from the comfort of their homes. The main message is that even from a distance, Brazilian fans can be part of the NBA action, celebrating every game and achievement together. An exciting basketball season awaits everyone on Gaules.

Announcement of the NBA Regular Season on Gaules.

Gaules

Omelete

Credits

Art Director: Almir Mascarenhas

Copywriter: Victor Amorim

Creative CG Artist: Akira Habu

The campaign "All Signs Lead to Paris" was conceived for the renowned CS:GO streamer, Gaules, one of the most influential figures in the scene. The campaign aimed to promote the final CS:GO Major hosted in Paris. Employing the marketing strategy "All Signs Lead to Paris," the initiative sought to attract and engage the gaming community through captivating visuals and persuasive messaging.

The campaign achieved success by generating significant engagement, enhancing the event's visibility, and solidifying Gaules' position as a central figure in promoting major CS:GO tournaments.

The final Major

in the history of CS:GO in Paris.

Gaules

Omelete

Women’s

Beer is Whatever

They Want

Debron Bier

emicê comunicação

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Lusófonos da Criativadade: 1x Shortlist
Ads of the word

Adeevee

Credits

Art Director: Almir Mascarenhas

Copywriter: Erika Mota

International Women’s Day is a date that goes beyond honors, it’s about a day to make society aware of women’s fight and rights, as well as to reaffirm to the world that they can do whatever they want. Be whoever they want. But in 2018, there are still people that do not accept women’s empowerment.

Women still have to repeat exhaustively the same discourse. To reaffirm themselves everyday. That’s why on March 8 we published an advertising campaign on our social network that was created to show to the public that women’s daily life is not that easy and, mainly, that their decisions are exclusively up to them.

World Food Programme

Credits

Art Director: Almir Mascarenhas

Copywriter: Toni Lamenha

Wasting sins

Every year, 1.3 billion tons of food is wasted in the world.

In the film industry, in our favorite shows, in soap operas, in critically acclaimed movies, a lot of food

goes to waste.

We are going to create an artificial intelligence to

map the characters that waste food. The app and the extension can scan the video directly from streaming platforms and identify when food is being wasted.

The wasting scenes will be detected and calculated

to generate a ranking of all the productions that the user has watched.

We need to change habits. Let's not fall in the wasting sins.

ElMoedor

Credits

Art Director: Almir Mascarenhas

Copywriter: Erika Mota

Where there

is smoke there is grilled meat as barbecue.

All visual construction came from the brand persona: "ELMO". The idea is that the brand has the face of the persona, in all aspects.

I.D.E

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Best Ads on TV: Print

Ads of the word

Adeevee

Coloribus

Credits

Art Director: Almir Mascarenhas

Copywriter: Erika Mota

Respect

your time.

In Brazil, it is still a common and irregular practice to start a graduation without having an undergraduate degree. The campaign aims to raise awareness about the importance of respecting each step in the education process.

Iquine

Credits

Art Director: Almir Mascarenhas, Rafa Lima

Copywriter: Lucas Araújo

Colors for everyone

The "Colores for everyone" concept was created for the Iquine paint brand, based on the revolutionary principle that all colors should have the same affordable price as white, forever. This innovative idea not only transformed the paint industry but also democratized creative expression through colors. Iquine believed that color should not be a luxury but rather a universal language of self-expression.